梵誓ONESWEAR重庆国金中心珠宝店
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2023-10-19 15:13:15
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▲ 艺术装置:心, Art installation: Heart
经历战争的人们反思自我存在,产生了荒诞哲学;和平时代的我们却借助发达的信息交流平台更多的去审视别人。在蜂拥而来的外部评价面前,是接受同化或假意逢迎,还是毫不动摇的坚守本心,每个人都有属于自己的答案。
当反叛传统的业主碰到极富个性的“山城”重庆,注定是一场不同寻常的相遇。重庆凭借着地理优势以及对公共艺术的关注一跃成为既具有传统历史人文底蕴,又深受年轻人喜爱的网红城市;而梵誓ONESWEAR作为一个用设计创造感动、表达态度的时尚先锋珠宝品牌,其独树一帜的风格与重庆国金中心本身推崇艺术文化体验的思路不谋而合。而设计师倾力为品牌打造的标新立异的体验空间,亦成为表达其独立精神的橱窗。
People who experienced the war reflected on their own existence and produced the fantastic philosophy. Although in age of peace, we examine others more by the developed information exchange platform. In the face of the swarms of external evaluation, whether to accept assimilation or pretend to agree and flatter, or unswervingly follow to their own heart, everyone has their own answer.
When the brand owner who rebel tradition meets "mountain city" Chongqing with extremely rich individual character, it is destined to be an unusual encounter. With its geographical advantages and attention to public art, Chongqing has become a popular city online with both traditional history and cultural heritage and popular among young people. As a fashion pioneer jewelry brand that uses the design to touch feelings and express attitudes, the unique style of ONESWEAR coincides with the idea of promoting art and cultural experience of Chongqing IFS itself. The creative experience space designed by designers for the brand also becomes a window to express its independent spirit.
空间主题:顺心而为, Space theme: Listen to you heart
互联网时代丰富繁多的信息充斥着每个现代人的内心,有人随波逐流,有人扪心自问。顺心而为,绝不是嘴上带过的简单口号。比起审视他人,直面自己真实的内心世界,了解自身的渴求,更能体现出对独立精神的追求。
The Internet age is full of abundant information in every modern person's heart. Some people go with the flow, some people ask themselves. “Listen to your heart” is not just a slogan people just say it once. Instead of judging others, it is better to confront your own inner world and understand your own desires.
▼ 装置“心”:成品参数, Installation “Heart”: the finished product parameters



装置以跳动的心脏为主题,位于门店中央最显眼的位置,聚集灯光和视线,强烈的存在感提醒着人们审视自己的重要性。设计师并没有刻意模仿真实的心脏造型,而是将其进行艺术化处理,将极小曲面理论运用到装置上。
装置整体采用玻璃纤维3D打印工艺,使用铝箔纸在表面做出褶皱的肌理,既是对心脏纤维的意象表达,也营造出时尚先锋的金属质感,打造艺术外形的同时又体现着理性与克制的美感。
The installation, themed with a beating heart, takes the center of the store that focusing on lights and sightlines. It has a strong sense of presence that reminds people of the importance of examining themselves. The designer did not deliberately imitate the shape of a real heart, but made it artistic and applied minimal surface theory to the installation.
The whole installation is made by glass fiber 3D printing process and using aluminum foil paper to make wrinkled texture on the surface which not only expresses the imagery of heart fiber, but also creates the fashion metal texture. It reflects the aesthetic feeling of rationality and restraint while creating artistic appearance.
▼装置“心”:铝箔纸打造的皱褶表面, Installation “Heart”: Corrugated surface made of aluminum foil


左右心房实际上相互分离,又在形态上相互依靠,中间留出一人宽的通道,让人们可以走进自己的内心世界。内部放置发声装置,在一个相对密闭独立的空间内,听到心跳的声音,意为与自己对话、沟通。
The left and right atria are actually separated from each other but depend on each other in form. We leave a wide passage in the middle, so that people can walk into their inner world. The sound device inside let people hear the sound of heartbeat in a relatively closed and independent space means to talk and communicate with themselves.
▼ 左右心房中间的通道, the passage between left and right atria


▼探索自己的内心, Explore inner world of themselves


装置外部的电视屏幕能够实时的看到心脏内部的场景,而内部也能通过装置表面不规则的孔洞们与外部产生交流,增加内外的互动性和趣味性。
The TVs outside the installation can see the scene inside the heart in real time. The inside can also communicate with the outside through irregular holes on the surface of the installation that increasing the interaction and interest between the inside and the outside.
▼ 能看到装置内部的屏幕, TVs can see the scene inside the heart


▼ 沟通内外的不规则形状孔洞, irregular-shaped holes that communicate the inside and the outside



除此之外,心脏上向外伸出了大大小小的 “血管”,管道口嵌入了各种平面镜、凹透镜、凸透镜,使来客在装置内外各个角度都可以看到不一样的自己,以一种生动有趣的方式让人们不断发掘自己的内心。
In addition, large and small "blood vessels" extend outwards from the Heart with plane mirrors, concave lenses and convex lenses at the mouth of the tube. Visitors can see different aspects of themselves from all angles inside and outside the installation and enabling people to explore their own hearts in a lively and interesting way.
▼ “血管”通道口的各种镜子装置, Different kinds of mirror at the mouth of these “blood vessels”


▼ 心脏周围的细节, Surrounding detail of the Heart


空间解读, Space analysis
▼ 轴测图:以心脏装置为中心的排布, Axonometric: arrangement that centered on the installation “Heart”


项目场地面宽8.85米,进深9.75米;层高4米,平面形状较为规整。
The project site is 8.85 meters wide and 9.75 meters deep while height is 4 meters. The plane shape is regular.
▼ 平面图:较为规整的平面布局, Plan: regular floor plan


设计中利用原本的规则场地优势去打造一个完整统一的自由体验空间。夯土漆的墙面造型宛如一根流动的飘带包围着整个空间,本该垂直交接的墙面进行倒角处理,利用曲线本身柔软流动的效果,给人以柔和又富有动感的感觉,配合夯土漆的粗糙肌理,让人在粗狂与柔美、克制与自然中寻求统一。墙体侧面不锈钢包边体现了珠宝店的精致感和对细节品质的追求。
In the design, the advantages of the original regular site are used to create a complete and unified free experience space. The wall with rammed earth paint is like a flowing ribbon surrounding the whole space. The wall that should be vertically intersected is chamfered. The soft and flowing shape of the curve itself gives people a soft and dynamic feeling. The stainless steel side of the wall reflects the exquisite sense of the jewelry shop and the pursuit of detail quality.
▼ 空间的飘带与中心装置, Flowing ribbon in the space and the center installation



▼空间飘带的交错与重叠, Staggered and overlapped flowing ribbon in the space



▼ 流动的柔和曲线, Flowing shape of the soft curve



功能上,围绕着这段富有特色的墙体,置入接待桌、展柜、橱窗展柜,仓库等功能。入口处墙体与橱窗展柜相互嵌套衔接,仿佛镶嵌在商场中的一颗璀璨的珠宝。仓库也隐藏在墙面中,单独的体量与流动的夯土墙形成比例优美的构成关系。
Functionally, we put reception table, showcase, show window, warehouse and other functional space around this characteristic wall. The wall at the entrance and the showcase are nested and linked together, as if a bright jewelry embedded in the mall. The warehouse is also hidden behind the wall. The single volume forms a graceful composition in proportion to the flowing rammed earth wall.
▼ 全身镜与墙面展柜互相映射,延续空间曲线, Full-length mirror and wall display cases are mapped to each other, extending the spatial curve



▼ 错落的入墙展柜打破常规,点缀在墙面上, Scattered inside showcases break the convention and embellished on the wall


▼ 空间曲线之间嵌套的功能空间, The functional Spaces nested between spatial curves


*本案例所有图片和文字由原设计师及其公司授权发布,未经允许请勿转载。

设计师: 平介设计

机构&职务: 平介设计

擅长专业: 建筑设计

个人简介:平介设计(Parallect Design)于2017年成立于荷兰,是一家立足于长三角和荷兰的多元化设计工作室。我们是一个广义设计的小组,建筑规划是我们切入市场的主力,同时我们介入空间、室内、景观、平面、展示等设计项目。我们认为“设计”“策划”“方案”这些词其实都是同义词,目的就是“通过设计策略解决一个具体问题”。
设计团队拥有不同的教育和工作背景,并希望在这样多元文化背景相互融合冲击的工作氛围中,不断打破设计的“传统”。针对不同环境下设计的问题, 提出富有实验精神的设计思路。
我们追随使用者的平行视角,介入设计,强调空间的实际体验。着眼设计艺术性、功能性、经济性的同时,不断挖掘空间潜能和使用者的潜在需求。我们也鼓励多方的讨论和合作伙伴的积极参与,共同完成更有价值的设计。

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